MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations a